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Adidas launches incubator to promote start-up brands
Adidas is dedicating efforts to help 13 young companies grow. The sportswear brand launched an incubator called Station A last week, totaling to a 1-million-euro investment. The brand selected 13 emerging brands out of an applicant pool of 400 to mentor using the incubator program. Adidas will help its 13 selected companies to build traction and...
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Video: Adidas Terrex's visual language
The visual language for the relaunching of Adidas Terrex. Source: Youtube, Georg Fasswald, Adidas Terrex
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Adidas completes first wave of share buyback plan
Sportswear giant Adidas has announced that it has completed the first tranche of its multi-year share buyback programme announced in March 2018. Between March 22, 2018, and December 4, 2018, Adidas has bought back 5.1 million shares, corresponding to 2.5 percent of the company’s share capital, for a total consideration of 1 billion euros. Total...
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