Articles by Jan Schroder
Adidas tests gravity's limits at the International Space Station
In recent years, sportswear manufacturers have increasingly become high-tech companies. With new materials and new production processes, they want to help their top athletes sound out performance limits and ideally, break them. After all, innovation promises prestige - which then influences sales. Searching for the ultimate promise of progress,...
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Berlin fashion fairs look to refocus after difficult season
The German capital’s fashion fairs have long been success stories - but the general problems of the industry finally caught up with them this season. For years, visitors had swarmed the halls of the main events Premium and Panorama, but it was noticeably calmer this time round. The organisers did not publish numbers, but many exhibitors and...
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Berlin fashion fairs end with debate about their future
Berlin’s fashion fairs had just closed their doors at the end of January when Jörg Wichmann opened the debate about their future. The CEO of Panorama trade fair announced plans that sounded almost revolutionary: Wichmann said in a statement that Panorama was going "on the offensive to meet the industry's desire for a shared location for all...
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Inside the July 2018 Berlin fashion trade fairs
Gorgeous summer weather set the tone for a positive mood at the Berlin fashion fairs last week. Even though the crowds seemed to be somewhat smaller than in previous seasons, the atmosphere at the eight events in the German capital was generally cheerful – disguising the fact, that German fashion retailers have been struggling with unfavourable...
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