Articles by Dale Arden Chong
US ethical fashion brands Nisolo and Able challenge the industry to share lowest wages
Los Angeles - As fashion continues to progress within the movement of sustainable and ethical fashion, brands are turning the industry on its head. And while many have started to use environmentally responsible practices in production, another primary part of the movement focuses on the wellbeing of those producing the clothes. To put a...
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St. John relaunches with social media-driven strategy and capsule collection
American luxury brand St. John, which was founded in 1962 and has become known for streamlined knitwear has relaunched with a social media-driven state of mind. The company’s full rebranding was led by its newly appointed creative director, Zoe Turner. According to an announcement from the brand, Turner will lead all creative endeavors at the...
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Protests in Hong Kong affect sales for Capri Holdings
Capri Holdings Limited, the parent company of luxury labels Jimmy Choo, Versace, and Michael Kors, is facing challenges after missing its quarterly profit estimate. Overall, the company’s revenue increased. However, sales for Michael Kors, Capri Holdings’ largest label, decreased from 1.13 billion USD to 1.08 billion USD. As mentioned in a...
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Puma debuts collaboration with model Adriana Lima
Model Adriana Lima has teamed up with sportswear brand Puma to launch a capsule collection of performance pieces. This is the first collection the model has done with the brand. The capsule is inspired by Lima’s passion for boxing and includes a range of Puma’s classic clothes and shoes reimagined to align with the streetwear trend in the...
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Coach launches “Wonder for All” holiday campaign
For the 2019 holiday season, American fashion brand Coach has launched its holiday campaign, “Wonder for All.” The new campaign features a diverse variety of notable names including model Kate Moss, rapper Megan Thee Stallion, and other friends of the brand. The campaign—which was shot by Juergen Teller—focuses on the cast members’...
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Rebecca Taylor partners with Mud Australia for New York retail store
Rebecca Taylor is bringing a new collection of porcelain ceramics into its New York retail location in the Meatpacking district. According to an announcement from the brand, Rebecca Taylor will be partnering with Mud Australia to debut its all-matte finish ceramics collection in conjunction with the fashion label’s holiday collection. As part of...
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Gap launches holiday platform with short film ‘The Hoodie’
American clothing brand Gap has launched their 2019 holiday platform, Gift the Thought with a new short film, titled “The Hoodie.” Rather than taking a more theatrical, musical approach to its holiday campaign the brand opted for a feeling that felt more personal. “We wanted to create something special and unique that tugs at the heartstrings,”...
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Brand Profile on Brandy Melville: The Casual Clothing Line known for “One Size Fits All” clothes
The fashion industry has reached a point where topics such as diversity and body positivity are the main focus points for brands and companies. In this new era, some brands—particularly those of the independent variety—have soared. Others such as Victoria’s Secret have experienced backlash and criticism for their lack in acting along with these...
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Vegan Fashion Week educates attendees with new 'The Future of Fashion' conference
Vegan Fashion Week returned to Los Angeles earlier this October, focusing on the idea behind its theme, Fashion is Activism. On Oct. 14 and 15, Vegan Fashion Week invited industry professionals and fashion enthusiasts were invited to come in and experience this idea in-person at the California Market Center. There, designers from around the...
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LAFW SS20: Farinaz Farzaneh
Farinaz Farzaneh made her Los Angeles Fashion Week debut at the Petersen Automotive Museum on Friday, Oct. 11. The designer presented a collection of dark and elegant evening wear. With a range of dresses, jumpsuits, and rompers, the designer focused on embellishments such as feathers, mesh detailing, and lace to add tough femininity to each...
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